Wednesday, March 9, 2011

TODAY'S FIVE FACTS ABOUT YOUTH MARKETS

-One in three parents (36%) say that talking to their teens about an allowance is comparable or more difficult than “the stressful experience of negotiating the purchase of a car,” reports American Express.

-47% of teen girls say fashion magazines give them a body image to strive for, according to the Girl Scouts and Dove.

-12% of teens attended more than two concerts in the last year, compared to 24% who said the same in 2000, find Arbitron and Edison Research.

-Girls 8-18 are more likely than their male counterparts to feel they know more than their parents about laptops (42% vs. 33%), digital cameras (43% vs. 27%), and smartphones (44% vs. 34%), says About.com's ConsumerSearch Survey.

-Asian high school students (73%) are most likely to volunteer, followed by Whites (73%), Hispanics (60%), and Blacks (51%), according to What Kids Can Do, Public Education Foundation in Chattanooga, and the Alliance for Education in Seattle.

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