Thursday, March 31, 2011

TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING

-During the fourth quarter of 2010, the number of U.S. mobile subscribers watching video on their mobile devices topped 24.7 million, a 40% increase from 2009, Nielsen reports.

-Middling film quality has contributed to a 20% year-over-year decline in movie theater attendance during the first quarter of 2011, the Los Angeles Times reports.

-80% of children’s book purchases are not planned, with 40% classifed as “pure impulse,” according to Bowker/PubTrack and the Association of Booksellers for Children.

-Prepaid gaming cards now account for 22% of all videogame accessories sold, according to NPD (via All Things Digital).

-Digital sales now account for 49% of the U.S. recorded music market, estimates music trade group IFPI (via Billboard).

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