Thursday, March 10, 2011

TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING

-Some 44.9 million people age 50 and over went to the movies in 2010, a 67% increase from 1995, reports GfK MRI (via The New York Times).

-Among videogame-buying households, spending on mobile entertainment rose in 2010 to account for 7.4% of households’ total monthly entertainment budget, according to Nielsen.

-6% of online 12-17-year olds want to be friends with a brand on Facebook — half the number of 18-24-year-olds who do, says Forrester.

-Broadband Still Growing: The 19 largest cable and telephone providers in the U.S., representing 93% of the market, acquired 3.4 million net additional high-speed Internet subscribers in 2010, according to Leichtman Research Group.

-61% of first-week album sales for Adele’s “21” were digital downloads — an unusually high percentage among releases topping Billboard’s chart, according to the magazine.

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