Thursday, March 31, 2011


-During the fourth quarter of 2010, the number of U.S. mobile subscribers watching video on their mobile devices topped 24.7 million, a 40% increase from 2009, Nielsen reports.

-Middling film quality has contributed to a 20% year-over-year decline in movie theater attendance during the first quarter of 2011, the Los Angeles Times reports.

-80% of children’s book purchases are not planned, with 40% classifed as “pure impulse,” according to Bowker/PubTrack and the Association of Booksellers for Children.

-Prepaid gaming cards now account for 22% of all videogame accessories sold, according to NPD (via All Things Digital).

-Digital sales now account for 49% of the U.S. recorded music market, estimates music trade group IFPI (via Billboard).

Wednesday, March 16, 2011

Today's Five Facts About Youth Markets

-The average weekly allowance for kids 6-11 is $7.35, reports Mintel.

-82% of 10-12-year-olds spend at least one hour a day online, finds Harris Interactive.

-14% of children under age 12 have a cellphone with Internet access, according to eMarketer.

-79% of children brush their teeth in the morning, finds the Delta Dental of Minnesota Tooth Fairy poll.

-60% of girls under 12 claim they have never read a print newspaper, according to Carat Global and the Stardoll Network.

Monday, March 14, 2011


-20% of working North Americans are annoyed by the way coworkers smell, according to Ipsos.

-Baby Boomers spend an average of $211 annually on pet food, says Nielsen.

-67% of consumers choose where to bank based on whether the company offers free checking, reports comScore.

-People who live in the American city of Oklahoma spend the most on gas in a year: an average of $2,867, finds Bundle.

34% of North Americans typically spend more than $50 on their Halloween costumes, according to Savers clothing chain.

Friday, March 11, 2011

Please Pray For The People of Japan


-69% of stay-at-home moms say they wouldn’t have left their jobs had their employers offered flexible work schedules, says the Center for Work Life Policy.

-33% of women say shopping for skincare products is more confusing than filing their taxes, reports Olay.

-64% of North Americans feel that women of mixed race represent the epitome of beauty, according to Allure magainze.

-Brides spend an average 11 hours each week on wedding plans during the three months before their wedding, find and the

-The average woman feels as if she has “made it” when her salary hits $100,000, says Women’s Health.

Thursday, March 10, 2011


-Some 44.9 million people age 50 and over went to the movies in 2010, a 67% increase from 1995, reports GfK MRI (via The New York Times).

-Among videogame-buying households, spending on mobile entertainment rose in 2010 to account for 7.4% of households’ total monthly entertainment budget, according to Nielsen.

-6% of online 12-17-year olds want to be friends with a brand on Facebook — half the number of 18-24-year-olds who do, says Forrester.

-Broadband Still Growing: The 19 largest cable and telephone providers in the U.S., representing 93% of the market, acquired 3.4 million net additional high-speed Internet subscribers in 2010, according to Leichtman Research Group.

-61% of first-week album sales for Adele’s “21” were digital downloads — an unusually high percentage among releases topping Billboard’s chart, according to the magazine.

Wednesday, March 9, 2011


-One in three parents (36%) say that talking to their teens about an allowance is comparable or more difficult than “the stressful experience of negotiating the purchase of a car,” reports American Express.

-47% of teen girls say fashion magazines give them a body image to strive for, according to the Girl Scouts and Dove.

-12% of teens attended more than two concerts in the last year, compared to 24% who said the same in 2000, find Arbitron and Edison Research.

-Girls 8-18 are more likely than their male counterparts to feel they know more than their parents about laptops (42% vs. 33%), digital cameras (43% vs. 27%), and smartphones (44% vs. 34%), says's ConsumerSearch Survey.

-Asian high school students (73%) are most likely to volunteer, followed by Whites (73%), Hispanics (60%), and Blacks (51%), according to What Kids Can Do, Public Education Foundation in Chattanooga, and the Alliance for Education in Seattle.

Monday, March 7, 2011


-Adults who don’t have children at home spend an average of 5 hours and 47 minutes per day on leisure activities; those with kids under 18 at home spend 4 hours and 24 minutes, according to the Bureau of Labor Statistics.

-3% of men let their spouses or partners pick out their clothes for them, reports

-62% of girls ages 7-12 say playing with friends is their favorite way to spend their free time; 49% of boys say playing videogames is their favorite way to spend theirs, finds IKEA.

-More than three quarters (76%) of Canadians who speak a language other than English at home also speak English, according to the Canadian Census Bureau.

-Asian Canadians stay up later and wake up later than Whites, Hispanics, or Blacks, according to the National Sleep Foundation.

Friday, March 4, 2011


-32% of wives have a bank account their husbands don’t know about, reports Redbook.

-47% of men would like their girlfriends to shave their legs every day, says Kings of Shaves.

-The most desired compliment women want to hear from men is “you have a great smile;” men want women to say “you’re so funny,” find Ralph Lauren Romance and Glamour magazine.

-33% of women eat breakfast every morning, reports

-Even if men were able to become pregnant, 63% of moms would still prefer to be the one to give birth, according to Parenting magazine.

Thursday, March 3, 2011


-One-third of adult broadband users use some form of PC-to-TV connection at least once a year, reports TDG Research (via paidContent).

-Fewer than 30% of broadband households consider a cloud-based “digital locker” an attractive alternative for music or video, according to Parks Associates.

-The number of frequent moviegoers in the U.S. and Canada — those who go to theaters once a month or more — rose to 35 million in 2010, up 9% from 2009, according to the Motion Picture Association.

-34% of Canadians are interested in purchasing an e-reader or tablet within the next year.

-Only 9% of location-based app users seek coupons or special offers through the mobile services, according to Lightspeed Research.

Wednesday, March 2, 2011


-41% of 13-17-year-olds purchased new headphones within the past three months, says NPD Group.

-60% of kids prefer to play outside than inside, according to Nickelodeon and Smarty Pants.

-75% of entertainment searches made by kids online are for songs or musicians, reports Norton Online Family.

-42% of 18-24-year-olds purchased something online during the past week, according to MTV, AP, and Edison Media Research.

-Children and teens are twice as likely as parents to feel reading comments posted on Facebook count as reading (28% vs. 15%), finds Scholastic.