TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN

-46% of women say their worst nightmare is to go bathing suit shopping with their mother, says Self magazine.

-26% of women have changed their hair color more than five times, reports Women’s Health.

-45% of women have had the same skincare regimen since they were teens, finds Wakefield Research.

-64% of working moms intend to take all their paid vacation days this year, up 7% from 2010, according to WhyMomsRule.com.

-Women are more active Twitter users than men (10% vs. 7%), says Pew Research Center.