Wednesday, January 26, 2011

TODAY'S FIVE FACTS ABOUT YOUTH MARKETING

-78% of teens 13-17 regularly participate in word-of-mouth discussions about media and entertainment brands, compared to 57% of the population overall, says Keller Fay Group.

-26% of teens say the Internet has changed they way they shop, finds Experian Simmons.

-35% of teens with parents on Facebook aren’t “friends” with them, reports Kaplan Test Prep.

-Millennials are 50% more likely than the general population to want to cook for someone to show their appreciation rather than take them out to dinner, according to Ketchum Global Research and Liberty Mutual.

-50% of teens say their school work requires writing every day, finds the Pew Internet & American Life Project.

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