Friday, January 14, 2011

TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING

-33% of Internet users have paid to download or gain access to music online — more than games (19%) or videos (16%), according to Pew Research Center’s InterneT.

-More than 20 million people worldwide use BitTorrent file-sharing software every day, according to the company. (BitTorrent remains highly popular with traders of copyrighted movies and TV shows, but the platform has been put to legitimate use as well.)

-Some 26.2 million people in North America paid to see a touring act in 2010, 12% fewer than in 2009, reports Pollstar.

-U.S. movie admissions in 2010 totaled 1.34 billion, 5% fewer than in 2009, estimates Exhibitor Relations via The Wrap.

-45% of consumers who own an Internet-connected TV claim to have accessed Internet features, according to NPD.

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