Monday, January 24, 2011

TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOUR



-52% of men say they wear a suit for special occasions, whereas 36% do so simply because they enjoy dressing up sometimes, reports Men's Warehouse.

-30% of adults plan to buy a tablet computer — such as an iPad — or an ebook reader in 2011, according to American Express.

-66% of mobile phone owners send SMS or text messages, finds Nielsen.

-Americans most commonly say high speed Internet access (24%) is the technological advancement to have most impacted society in the prior decade, followed closely by Facebook (22%), says Zogby.

-42% of women and 31% of men believe that the best shopping deals are found online rather than in-store, notes BIGresearch.

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