Friday, December 3, 2010

TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN

-Rudolph the Red-Nosed Reindeer is the Christmas classic women are most likely to watch every year (34%), followed by A Charlie Brown Christmas (30%), How the Grinch Stole Christmas (28%), and Santa Claus is Coming to Town (8%), says Redbook.
-Women comprise 54% of the TV viewing audience, according to Nielsen.

-Women are more likely than men to plan to purchase a gift card this holiday season (39% vs. 30%), says NPD Group.

-40% of women go to doctor's appointments with information they have found online, according to Ogilvy PR.

-The average woman attends four holiday parties, finds RentARunway.com.

No comments:

Post a Comment