Thursday, December 16, 2010

TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING

-13-17-year-olds spend the most time of all age groups viewing video on mobile phones: 7 hours, 13 minutes a month, according to Nielsen.

-Justin Bieber is the most-streamed music artist of 2010, amassing more than 1 billion video views worldwide this year on sites such as YouTube and MySpace, according to TubeMogul (via Billboard).

-Radio listeners are still more likely to communicate with a station or a DJ by phone (22%) than via text message or Facebook (both 8%), says Edison Research.

-Zynga's newest social game, CityVille, topped 6 million daily active users within 8 days of its launch, according to the publisher TechCrunch. The rate of growth is five times faster than the early days of Zynga's FarmVille in 2009.

-8% of online adults say they use Twitter, with 2% doing so on a typical day, reports Pew Research Center. Find the data, trend analysis and contacts you need in every issue of Entertainment Marketing Letter.

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